Two things have given me encouragement that Internet promotion really can make a difference.
1. I wrote a review of "Coming Back to You" on Amazon. I didn't really know if anybody read such things, but I thought I'd give it a shot. I see now that 24/26 people found it helpful, which means they took the time to read it, and liked it enough to give me a positive vote. Then one person made this comment. "I'm going to buy this album based on your review. Thanks."
2. I've been trying to introduce people to Melinda on a global personalized radio site called LastFm. I started the fan group for Melinda, but I also joined other groups, made "friends", wrote journals, and connected with like-minded listeners in all the ways LastFm has set up for you to do so. Some of my friends are prominent among the 15 or 20 million listeners on LastFm, because of the large number of artists they listen to, or because they're in a large number of groups. One guy has nearly ten thousand artists in his library, and I introduced him to Melinda. He liked her so much, that he joined my LastFm group for her. The exponential theory seems to be true; you tell one or two people, they tell one or two people . . . Melinda's LastFm listeners were growing steadily by about 80 a week. But in the last two or three weeks she's had an increase of 500 or more listeners.
It really works!